I'm a Senior Product, UX/UI & Visual Designer with 7+ years of experience creating digital products, brand experiences, and marketing ecosystems for global audiences.
My background combines product thinking, UX strategy, visual design, branding, and conversion-focused experiences. Throughout my career I've collaborated with developers, product managers, marketers, and business stakeholders to deliver scalable solutions across fintech, gaming, e-commerce, technology, and consumer brands.
Currently designing digital experiences and global campaigns for Xbox Game Development, while continuing to expand my expertise in product strategy, design systems, and user-centered innovation.
Experience
UX/UI & Production Designer
Xbox Game Development
2024 — Present
Designing digital experiences, campaign assets, landing pages, and marketing content for global audiences. Collaborating with international teams across product, development, and marketing to create cohesive and scalable user experiences.
Senior Product Designer
CEMEX
2024
Contributed to the redesign and optimization of internal and external digital products, improving usability, operational efficiency, and user experience across international markets.
Lead UX/UI Designer
Efevoo Pay / Wirebit
2022 — 2023
Led UX strategy, product design, and brand consistency across fintech products. Managed design initiatives, collaborated with founders and stakeholders, and leveraged analytics-driven insights to improve product performance.
UX/UI Designer
Efevoo Pay / Wirebit
2020 — 2022
Designed web and mobile fintech experiences, including dashboards, payment flows, and customer-facing interfaces while supporting UX research, CRO initiatives, and design system development.
Senior Graphic Designer
Pabellón M
2019 — 2020
Created digital and print campaigns supporting concerts, live events, and entertainment experiences. Designed marketing assets, venue branding, and promotional materials while maintaining consistency across multiple channels.
UX/UI & Web Design Lead
DriveOp
2017 — 2019
Led UX/UI and web design initiatives for multiple client brands, overseeing digital experiences, website strategy, and brand development. Collaborated with cross-functional teams to improve usability, customer journeys, and business outcomes.
Design Intern
DriveOp
2016 — 2017
Supported marketing and design initiatives through digital campaigns, website projects, and brand-aligned creative assets while building a foundation in UX, branding, and digital communication.
Design Intern
Los Angeles Magazine
2015
Contributed to editorial layouts, photo retouching, and content production for print publications. Gained hands-on experience in editorial design, visual storytelling, and publication workflows.
Education
B.A. Graphic Design
Universidad de Monterrey
Exchange Program
Woodbury University, Los Angeles, California
Teaching
Online Professor — TecMilenio
2024 — Present
Teaching Corporate and Entrepreneurial Project Planning, introducing students to Agile, Scrum, and real-world project methodologies.
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